We are LIVING for this resurgence of the 90s supermodels (and the long-awaited documentary on AppleTV+ hasn’t even aired yet). First came the supers making a sensational appearance via the covers of American and British Vogue. Then came Christy Turlington bagging herself a Carolina Herrera advertising campaign and now we are gifted Cindy Crawford as the face of MCM (again!).
No stranger to the brand after first fronting the luxury German fashion label back in 1996, the all-American beauty is back (after almost three decades) and in the campaign which pays homage to its heritage, is shot by famed German fashion photographer Juergen Teller. MCM reveals a refreshed logo design with the release of the Fall 2023 campaign, in which Cindy can be found posing amongst an array of MCM’s signature caramel-colored monogrammed leather goods.
Check out more from MCM’s Fall 2023 advertising campaign and join the conversation over on theFashionSpot forums, here.