He Cong Vogue China September 2023

Margaret Zhang continues to make big bold moves as EIC of Vogue China, and it has been exactly two years since the 30-year-old Australian-born-Chinese filmmaker and writer took the helm of the prestigious Chinese fashion bible and revealed her debut cover – to much fanfare. For September 2023, Zhang is jumping on the hype surrounding the Asian Games which is set to take place in Hangzhou next month and enlists model He Cong as the title’s cover star. Captured by Leslie Zhang and styled by Chinese Vogue‘s deputy fashion director Vivienne Sun, the Chinese beauty dabbles in a sport of archery as she intensely gazes down Zhang’s lens wearing a stunning emerald green couture scarf grown by Robert Wun (and flashing some enviable jewelry from Bulgari).


The cover left members of our forums speechless – almost. “I absolutely love the cover. So eye-catching,” raved tjasmine the moment the cover dropped.
“That’s fabulous!” Lola701 heralded.
“Fashion and beauty and sports – I LOVE IT ALL! SOOOOO mesmerizing and ethereal,” enthused Bertrando3.Also equally as impressed was vogue28, adding: “A rather stunning cover from Vogue China! I love how bold and graphic it is, and how it feels fashion-forward despite the sporting theme. The green Robert Wun dress is gorgeous, as is the composition and I do like the strong sense of vintage glamour this gives me. One of the strongest September covers, without a shadow of a doubt.”
“We already know it is the best September cover,” echoed GivenchyAddict.
“Everything works for me. Cover is stunning and editorial is absolute perfection. Fashion with a capital F. BRAVO!” applauded thiago.
Need we say more? Check out the must-see cover story and share your very own thoughts with us, here.

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