Unlike the vast majority of fashion brands, Alexander McQueen prefers to switch things up when it comes to commissioning photographers to shoot their advertising campaigns. Since Spring 2020, we’ve encountered the works of Jamie Hawkesworth, Paolo Roversi, Steven Meisel, Jonas Akerlund and now David Sims for Fall 2023. Aside from Naomi Campbell, the casting gets a refresh this season too, as Elle Fanning, Liu Wen, Karolina Spakowski, Eva Green, Yseult, Momo Ndiaye and Eliott De Smedt Day star in the campaign. The assortment of models and actresses handpicked by the brand’s (soon-to-depart) creative director Sarah Burton, each pose solo throughout the series of studio-shot campaign images.
Ultimately, the end result failed to impress members of theFashionSpot forums. “It looks like something fan-made. Amateur on stratospheric levels!” exclaimed DK92.
“What a waste of Eva Green,” shrieked Golden Petals.
“Eva Green and Alexander McQueen should have been spectacular,” cried out Ema98.
Also not buying it was vogue28, adding: “Eva Green on her own or Naomi Campbell on her own would have made more sense, as opposed to this random casting lineup. All of this just feels like a total non-event of a campaign, despite having all the components for a strong offering. A massive disappointment, and a massively missed opportunity.”
“I don’t think Elle Fanning is an Alexander McQueen woman, no matter how much she may frown and try to look edgy. Also, has Naomi forgotten how to model?” asked woemwoem.
Avonlea002 described the campaign as “dreadful” but do you agree?
Check out more from Alexander McQueen’s Fall 2023 advertising campaign and share your thoughts, here.